A
growing number of companies and individuals are using QR Codes
as a way to create linkage between the physical world and the
Internet. Consumers with a mobile device and the appropriate
software can point their cameras at any QR Code and immediately
access additional information via a mobile optimized website.
How can QR Codes be use in Real Estate?
There are almost no limits to how REALTORS® can use QR codes.
The only real limits are those of imagination. The most
actionable steps include placing a QR code on any consumer
facing signage and printed materials. You can view our
QR Code Signs,
Sign Riders and
Decals. See examples below.
Decals
Flyer Box
Flyers
Yard Signs
Remember: QR Codes are for
Mobile Devices
One of the top early mistakes made
in creating QR codes is forgetting that consumers will be
accessing and viewing the information from a mobile device.
Don't waste any time or energy with QR codes if you haven't
taken the time to optimize your content for mobile devices.
When planning to use QR codes in
your Real Estate Marketing programs, remember that context is
critical. If you are promoting a specific property, make certain
that your QR code points to information about that property. If
you are promoting yourself and capabilities, use a QR code that
takes your prospective customers to information about you.
Decals
Great for affixing on flyer boxes, sign riders and
yard signs.
A
growing number of companies and individuals are using QR Codes
as a way to create linkage between the physical world and the
Internet. Consumers with a mobile device and the appropriate
software can point their cameras at any QR Code and immediately
access additional information via a mobile optimized website.
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