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ALLSTAR Realty Yard Signs

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Reflective Panels:

$9.00 per Agent Panel

Castle Frames:

$18.00 per panel

 

The Importance of Real Estate Yard Signs
Real estate marketing has changed a lot over the years, largely because of the Internet. But one of the oldest forms of home marketing is still one of the best — the real estate yard sign!

The reason why signs work so well has to do with simplicity and custom. It's customary to place a real estate sign in the yard when promoting a property, so home buyers keep an eye out for them. It's also one of the most simple forms of marketing, and simplicity is also welcome when it comes to real estate marketing.

  • Printed on BOTH sides

  • Hi-Gloss Thermo-polymer finish,

  • Large 18"h x 30"w 24G. Steel Panel

  • Agent Name and Phone included

  • Upgrade to Reflective for 24/7 visibility

  • Use as a Hanging Sign or Mounted in a Castle Frame


Thank you for getting my signs done so quickly, you guys are tops.

RG

 

Open Houses

The professional real estate community appears split on whether it's a good idea to hold open a house for sale; although, I don't really understand the negative thoughts. It doesn't make sense to blatantly announce that no house should ever be held open, yet agents say it. Why would an agent want to restrict market exposure for a listing?

Common sense says it's smart to expose your home to the largest number of buyers, and getting buyers inside to preview a home is a huge hurdle to jump. It's like keeping the house for sale a secret and saying, "Sshh, let's not tell anybody about this house or invite them over to see it because it just might sell!"

A side benefit for an agent to hold open a listing is the real estate agent might receive buyer leads just from being in the right place at the right time. Yet some agents have actually said, "Well, that open house sold my listing, so I better not do that again!" The successful real estate agents I know report that at least 20% of their sales, or one in five homes, sell through an open house.

Open Houses Motivate Potential Buyers

An open house can be a good way to motivate hesitant buyers who are already interested in the home. “It lets those interested buyers know they may suddenly have some competition, and that can be all you need to get an offer on the table,” one real estate agent said.

Open house are also one of the few ways to attract “impulse buyers,” the kind of buyer who sees a house for sale, takes a good look at it and falls in love with it.

Hosting a Successful Open House

Assuming your home is presentable, spotless from top to bottom, priced correctly and located in a high traffic area, here are tips to improve the odds your house will sell at an open:

  • Advertise online (newspapers are a waste of money). Write colorful, descriptive ads and place them in web classifieds or open house directories, too. Post Internet listings everywhere.

  • Map Your directional signs.

  1. Attach strings of balloons or flags to each directional sign.

  2. Find the busiest intersection closest to your home and put an directional sign at that corner.

  3. The arrows should point buyers in the right direction.

  4. Place a sign every few blocks until you end up at your house.

  • Remove all vehicles from the driveway. Ask your neighbors to help out by not parking in front of your house.

  • Open all the drapes, blinds and window coverings –– let in that light.

  • Do not put spices on the stove to simmer without offering cookies, and do not, under any circumstances, use an air freshener because many people are allergic to synthetic odors.

  • Turn on every light in the house, except lights that produce noise such as exhaust fans without separate on / off switches.

  • Turn on soft music on each floor to help set a mood.

  • Have available four-color flyers filled with quality photos and reasons for a buyer to purchase your home.

  • Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.

  • Serve refreshments and snacks or, depending on your budget, maybe a catered lunch.

  • Create a bulletin board of seasonal house photographs so buyers can see what the home would look like at another time of the year. This is especially helpful to showcase gardens during the winter.

  • Set out all documents pertaining to the house:

  1. Inspection reports

  2. Appraisal or comps

  3. Major repairs & warranties

  4. Blueprints for additions or future possible improvements

  • Be upbeat, cheery and greet each buyer who enters the home. Find out what the buyers are looking for and, if possible, show them why your home fits those requirements.

  • And finally, ask for feedback. Ask each buyer what they thought of your home and would they consider buying it. Agents and sellers are hesitant to ask for a buyer's opinion, so just grit your teeth and ask. It's the only way you're going to get a direct answer, and the answer just might astonish you. They might decide to sit at the kitchen table and write an offer. It happens more often than you would think!